How to Use A/B Testing in Your Marketing

Jordan Strategy

Market research is the bedrock of successful marketing. In order to sell effectively you need to know what information your customers want to know and what information they respond positively to. Intuition and guesswork, while often useful, will only get you so far. Ultimately, all businesses need cold, hard, verifiable data to successfully market their products and services. What is …

The Context of Marketing

Jordan Strategy

You’re not selling what you think you’re selling. Or at least, you shouldn’t be. The old marketing adage that ‘people don’t want a drill, they want a hole’ should be at the forefront of your mind at all times. Your product or service is often a stepping stone to some experience that your customer seeks.This experience could be freedom, adventure, …