Henry Heinz: Successful Entrepreneurs Thrive on Failure

Experimarketing Leaders, Strategy

Almost everyone has heard of Heinz ketchup. If Henry Heinz had had his way, however, we would all be talking about his first business venture, Heinz horseradish sauce. Henry Heinz rebounded from early failure to create an international juggernaut, teaching modern marketers: Successful entrepreneurs thrive on failure. Early life Henry John Heinz was born in Pittsburgh, Pennsylvania in 1844 to …

Henry Ford: Tell Your Customers What They Want

Experimarketing Leaders, Strategy

“If I had simply asked people what they wanted,” auto industry giant Henry Ford once said, “they would have told me faster horses.” Henry Ford teaches modern marketers: Offer your customers solutions to problems they don’t know they have. A world without cars Henry Ford was born in Deerfield Township, Michigan, in 1863, twenty-three years before the introduction of the …

Your Presentation = Your Success!

Experimarketing Strategy

“Perception is Reality”.  How you present yourself and your business directly influences how potential customers think about you, whether you like it or not. A company may have the best products in the world, but if they don’t look and act the part they will never be taken seriously. On the other hand, there are quite a few companies out …

Will Kellogg: Do What You Do Best

Experimarketing Leaders, Strategy

Will Keith Kellogg, co-founder of Kellogg’s, was once known as the Cornflake King. Before Kellogg’s introduced flake cereals to the North American market, the only way to get grains at breakfast was for the family cook to get up to make gruel, typically at 2 or 3 o’clock in the morning so the porridge would be ready for breakfast at …

What You’re Really Investing In When You Hire Professionals

Experimarketing Strategy

A lot of work goes into any successful campaign.  That’s why it’s often better to outsource rather than work in-house – you can save time and get top class work done for you. The short term costs of hiring professionals to create a great marketing campaign may be higher, but the long term costs are always much less. Hiring professionals isn’t cheap …

The 2 Essential Keys to Network Marketing as Taught by Todd Falcone

Experimarketing Leaders, Strategy

When it comes to marketing educators, Todd Falcone is hard to miss. Over more than twenty five years in the marketing field, he has taught thousands of people. His popularity comes from the mix of his no-nonsense style with a humorous approach. Every program he creates is eagerly anticipated by a loyal horde of fans, and his influence is still …

Robert Kiyosaki, Success, and Marketing

Experimarketing Leaders, Social Media, Strategy

If you keep up with financial news and advice, you have probably come across Robert Kiyosaki’s name at some point.  He is the author of Rich Dad, Poor Dad and many other financial books in which he stresses financial education. Most high profile financial experts have a brand of some kind that they have established and believe in.  Robert Kiyosaki’s …

President Barack Obama and Smart, Analytical Marketing

Experimarketing Leaders, Social Media, Strategy

President Barack Obama and his campaign team were highly successful using the technology and social media available today to connect with voters on a more personal level.  The details of people and their responses were put together in an impressive manner and analyzed. Nothing was taken for granted.  Different marketing methods were tried, tested, and tracked. In doing so, he …

Pamphlets with a Promise

Experimarketing Email, Strategy

Your company is spending a lot on server space. In addition to domain registration and hosting, there’s also the time it takes you to write your website’s content. So if someone comes to your website, you’ve basically paid for them to be there.  What kind of return are you getting on that investment? Increase your visitor value Imagine having a …

Need to Drive Clicks to Your Site? Go All In

Experimarketing Social Media, Strategy

A click, a tap. They are little sounds representing a big thing – a human decision. Like decisions, clicks can be fast and fleeting, or can pleasantly surprise with pathways lead to new places. You want clicks. A visit to your website brings much-needed validation to a business in a treacherous economy. How do you get those clicks? How do …