by Experimarketing | Apr 13, 2015 | Leaders, Strategy
John D. Rockefeller was the single wealthiest individual in the history of the United States and, by some measures, the single wealthiest individual in the history of the world. At the time of his death in 1937, Rockefeller’s fortune accounted for 1.5% of the entire...
by Experimarketing | Apr 6, 2015 | Leaders, Strategy
Born in 1935, John Francis “Jack” Welch is a Ph.D. chemical engineer, an author and speaker, and the retired CEO of General Electric. During Welch’s 20 years of leadership at GE (1981-2001) the company’s stock price grew 4000%. Welch left with the largest...
by Experimarketing | Apr 3, 2015 | Leaders, Strategy
The Great Panic of 1907 was a crisis largely overlooked by the history books, yet it was during this time that J. Pierpont (J. P.) Morgan made a courageous deal that saved the American banking system. J.P. Morgan has one important lesson for modern marketers: Work...
by Experimarketing | Mar 30, 2015 | Leaders, Strategy
When most of us envision a writer, we probably think of a New York playwright cooped up in her apartment, dressed in pajamas, papers and books scattered everywhere. Or maybe we envision a nineteenth century novelist holed up in a cabin writing with a quill pen, seated...
by Experimarketing | Mar 23, 2015 | Email, Strategy
Learn to let go and see your profits double. A Japanese food import company, Aji-suki Co., started out with a broad marketing plan. By deciding to cut out some of their customers they managed to bring in more real customers in a matter of months. Less Really is More...
