Steps to create a customer profile

5 Steps to Create a Product Customer Profile

Editor Strategy

A product customer profile is an essential document that should be used to define the target customer for a product. It’s more specific than a target market, or demographic; it is a single customer-centric exercise. The customer profile is composed of not only demographic information like age and gender, but psychographic and behavioral information as well. Having a strong product …

What makes a good blog post?

Before You Hit Publish… What Makes a Good Blog Post?

Editor Strategy

No doubt you have read both good and less-than-good blog posts. You might now be working on your own, in fact. You might have aspirations that you want your content to turn viral, to help people, to boost your business, or any other objective. Regardless of the topic, you can’t settle for anything short of “just right.” It has to …

4 Marketing Lessons from Starbucks

4 Marketing Lessons from Starbucks (That Anyone Can Use)

Editor Strategy

With locations in almost 70 countries, Starbucks has become one of the most powerful global brands. From malls to airports and everywhere in between, it can be difficult to not find a Starbucks location within a five-mile radius of you. Born from a single store in 1971, the chain grew their product offering from roasted whole coffee beans to a …

Best Parctices for Maximizing Email Open Rates

Best Practices for Maximizing Email Open Rates

Editor Email

As the importance of engaging your audience grows, email is one of the best ways to communicate with them. Why? Some of the reasons are: You can directly contact your audience You can combine graphics and text for more attractive messages and use longer copy if needed You can personalize messages for your recipients As the importance of engagement grows, …

8 Great Tools for Creating and Sharing Visual Content

8 Great Tools for Creating and Sharing Visual Content

Laurence Social Media

Creating shareable content is a great way to get in front of your audience. Users share other posts for a variety of reasons; because it’s relatable, informative or funny. Every day, millions of people post and re-post content. With every share your content receives, your audience grows. When a Facebook user shares your post, that user’s friends will see your …

7 Reasons Your Content Marketing Strategy Isn't Working

7 Reasons Your Content Marketing Strategy Isn’t Working

Laurence Strategy

Content is king. Content is key. Content is the axis that the internet spins on. The way you produce and distribute content determines how people find you and the impression they get of your company. You probably realized this a long time ago, and decided to create and execute a content marketing strategy for your business. Many people find, however, …

Create a Marketing Budget for 2016

How to Create a Marketing Budget for 2016

Laurence Strategy

A new year means a new outlook, new strategies and new marketing efforts. In order to survive and thrive in the 2016 business environment, you’ll have to allocate money to being seen, heard, felt and most importantly paid attention to. If you’re a new business, you’ll have to push your marketing to the forefront in order to spread awareness of …

How to hire a marketing team on a small budget

How to Hire a Marketing Team on a Small Budget

Editor Strategy

We all want the best team on our side to spread the good word about our products or services. We also know that the best isn’t cheap and cheap isn’t the best. What if there was a way to get a professional marketing team even on a limited budget? It IS possible and we’ll show you how.   Start with …

Facebook marketing mistakes

Are You Making Any of These 5 Facebook Mistakes?

Editor Social Media

Facebook has come a long way from the friend-finder and local network site that it once was. With their widely used ad platform and a user base recently surpassing 1 billion people, there’s no reason why you can’t use Facebook to reach people would be interested in purchasing from you. However, there are many pitfalls you might not be aware …

Interview with Lili Nealon

Jordan Interview

    Lili Nealon or “Diamond Lil” has been in the press, in newspapers such as the New York Times, and on tv many times. She has been a Vice President at Citi, Vice President at World Vision, and a Senior Vice President at Wells Fargo. Lili is a high performer and there is lots you can learn from her …