11 proven lead generation techniques

11 Proven Lead Generation Techniques

Editor Strategy

Leads. Prospects. Customers. Many businesses worry about where their customers are going to come from, but don’t have proper methods to even get their leads. After all, people aren’t simply going to “find” you. To make it easier to source people who would be interested in your product, we’ve come up with 11 proven lead generation techniques.   1) Affiliate …

How Your Non-Mobile Friendly Website Is Killing Sales [+ 2 Practical Fixes]

Editor Testing

~ Guest post by Alex Lee Is your business website mobile-friendly? If it is – great! But if it isn’t? Your website could be driving visitors away to your competitors.  And costing you thousands, if not millions of dollars of revenue. Skeptical? Let me show you research that proves it. As of January 2014, for the first time in Internet …

Are your results significant?

Jordan Testing

Statistically significant, that is. Whenever you are running any kind of test, you must let the test run long enough so that you can trust the results you are getting. Why is this? Because if you run two versions of the exact same ad in online advertising, to the exact same people, one of the ads will initially outperform the …

Systems Management

Jordan Strategy

I am working with two different companies right now to help them implement proper systems so they can handle more growth. In doing this, I have been considering the systems that run Experimarketing too and decided to make a few changes for the companies I am helping and for Experimarketing. In order to implement proper systems, you need to be …

5 Powerful Article Types You Can Use In Your Marketing

Jordan Testing

Producing entertaining and useful content is a proven strategy in marketing a business or product, as it leads to more visitors and eventually more sales or leads. Regularly publishing articles around a topic is excellent for SEO, and is an example of what is known as content marketing. Most articles online can be classified as belonging to a particular type. …

17 Proven Real Estate Marketing Ideas

Jordan Strategy

There are few industries where powerful marketing techniques can make such a big difference as in real estate. It doesn’t matter how good you are at selling houses, unless you know how to use marketing effectively your real estate business will lose out to the competition. Choosing a realtor is big decision with a lot at stake, so people need …

Henry Heinz: Successful Entrepreneurs Thrive on Failure

Experimarketing Leaders, Strategy

Almost everyone has heard of Heinz ketchup. If Henry Heinz had had his way, however, we would all be talking about his first business venture, Heinz horseradish sauce. Henry Heinz rebounded from early failure to create an international juggernaut, teaching modern marketers: Successful entrepreneurs thrive on failure. Early life Henry John Heinz was born in Pittsburgh, Pennsylvania in 1844 to …

Henry Ford: Tell Your Customers What They Want

Experimarketing Leaders, Strategy

“If I had simply asked people what they wanted,” auto industry giant Henry Ford once said, “they would have told me faster horses.” Henry Ford teaches modern marketers: Offer your customers solutions to problems they don’t know they have. A world without cars Henry Ford was born in Deerfield Township, Michigan, in 1863, twenty-three years before the introduction of the …

Your Presentation = Your Success!

Experimarketing Strategy

“Perception is Reality”.  How you present yourself and your business directly influences how potential customers think about you, whether you like it or not. A company may have the best products in the world, but if they don’t look and act the part they will never be taken seriously. On the other hand, there are quite a few companies out …

Will Kellogg: Do What You Do Best

Experimarketing Leaders, Strategy

Will Keith Kellogg, co-founder of Kellogg’s, was once known as the Cornflake King. Before Kellogg’s introduced flake cereals to the North American market, the only way to get grains at breakfast was for the family cook to get up to make gruel, typically at 2 or 3 o’clock in the morning so the porridge would be ready for breakfast at …