What You’re Really Investing In When You Hire Professionals

Experimarketing Strategy

A lot of work goes into any successful campaign.  That’s why it’s often better to outsource rather than work in-house – you can save time and get top class work done for you. The short term costs of hiring professionals to create a great marketing campaign may be higher, but the long term costs are always much less. Hiring professionals isn’t cheap …

The 2 Essential Keys to Network Marketing as Taught by Todd Falcone

Experimarketing Leaders, Strategy

When it comes to marketing educators, Todd Falcone is hard to miss. Over more than twenty five years in the marketing field, he has taught thousands of people. His popularity comes from the mix of his no-nonsense style with a humorous approach. Every program he creates is eagerly anticipated by a loyal horde of fans, and his influence is still …

Robert Kiyosaki, Success, and Marketing

Experimarketing Leaders, Social Media, Strategy

If you keep up with financial news and advice, you have probably come across Robert Kiyosaki’s name at some point.  He is the author of Rich Dad, Poor Dad and many other financial books in which he stresses financial education. Most high profile financial experts have a brand of some kind that they have established and believe in.  Robert Kiyosaki’s …

President Barack Obama and Smart, Analytical Marketing

Experimarketing Leaders, Social Media, Strategy

President Barack Obama and his campaign team were highly successful using the technology and social media available today to connect with voters on a more personal level.  The details of people and their responses were put together in an impressive manner and analyzed. Nothing was taken for granted.  Different marketing methods were tried, tested, and tracked. In doing so, he …

Pamphlets with a Promise

Experimarketing Email, Strategy

Your company is spending a lot on server space. In addition to domain registration and hosting, there’s also the time it takes you to write your website’s content. So if someone comes to your website, you’ve basically paid for them to be there.  What kind of return are you getting on that investment? Increase your visitor value Imagine having a …

Need to Drive Clicks to Your Site? Go All In

Experimarketing Social Media, Strategy

A click, a tap. They are little sounds representing a big thing – a human decision. Like decisions, clicks can be fast and fleeting, or can pleasantly surprise with pathways lead to new places. You want clicks. A visit to your website brings much-needed validation to a business in a treacherous economy. How do you get those clicks? How do …

Marketing Wisdom from McDonald’s Founder Ray Kroc

Experimarketing Leaders, Strategy

Ray Kroc is the person most people have never heard of who built the brand everyone has heard of, McDonald’s  The takeaway from the biography of Ray Kroc for modern marketers in his own words is: “The two most important requirements for major success are, first, being in the right place at the right time, and, second, doing something about …

Marketing Lessons Learned From Cornelius Vanderbilt

Experimarketing Leaders, Social Media, Strategy

Cornelius Vanderbilt is one of the most recognizable names from the industrial revolution. The building of his railroad empire in the early days of train transport made him the richest man in the world in his lifetime. It was calculated that he owned 1/9 of all US currency in circulation at the time of his death. He didn’t just leave …

Marketing Lessons Learned From Andrew Jackson Beard

Experimarketing Leaders, Strategy, Uncategorized

Andrew Jackson Beard was a famous African American inventor whose ideas revolutionized the railroad industry at the end of the 19th century. Born a slave in 1849, Beard was emancipated at the age of fifteen and became a farmer. After taking three weeks to get his produce to the market in Montgomery, Alabama, he quit out of frustration to start …

Marketing – Your Business’s Fountain of Youth

Experimarketing Strategy

So your business is up and running. You’ve got a base of clients who treat you well and keep you in the black. You don’t have to anything else! Provided people stop having kids. The main reason you need marketing is the same thing that makes the world go round. It’s the birds and the bees. Furthermore, your customer base …