The phenomenal success of Sam Walton, founder of Sam's Club and Walmart, now the largest retailers in the world, proves that customer service sells. Walmart became America’s biggest retailer by offering what was a major improvement in customer service at the time....

John D. Rockefeller was the single wealthiest individual in the history of the United States and, by some measures, the single wealthiest individual in the history of the world. At the time of his death in 1937, Rockefeller’s fortune accounted for 1.5% of the entire...

Born in 1935, John Francis “Jack” Welch is a Ph.D. chemical engineer, an author and speaker, and the retired CEO of General Electric. During Welch's 20 years of leadership at GE (1981-2001) the company's stock price grew 4000%. Welch left with the largest golden...

The Great Panic of 1907 was a crisis largely overlooked by the history books, yet it was during this time that J. Pierpont (J. P.) Morgan made a courageous deal that saved the American banking system. J.P. Morgan has one important lesson for modern marketers: Work...

When most of us envision a writer, we probably think of a New York playwright cooped up in her apartment, dressed in pajamas, papers and books scattered everywhere. Or maybe we envision a nineteenth century novelist holed up in a cabin writing with a quill pen, seated...

Harland David Sanders, better known as Colonel Sanders of Kentucky Fried Chicken (KFC) fame, has one vital lesson for modern marketers: Persistence pays. Early life Harland Sanders was born in 1890 on a farm about 3 miles (5 km) east of Henryville, Indiana. He was the...

For 15 of the last 20 years, William Henry "Bill" Gates III has topped the Forbes magazine list of the   world's wealthiest people. At the end of 2014, after nearly a decade of philanthropy, the Gates fortune was $81.2 billion, nearly $35 billion more than in 2004,...

Walter Elias Disney (1901-1965), better known as Walt Disney, created the best-known brand in the United States and later around the world in the first half of the twentieth century. A voice actor, cartoonist, writer, producer, director, industry magnate, and...