How to Use A/B Testing in Your Marketing

Jordan Strategy

Market research is the bedrock of successful marketing. In order to sell effectively you need to know what information your customers want to know and what information they respond positively to. Intuition and guesswork, while often useful, will only get you so far. Ultimately, all businesses need cold, hard, verifiable data to successfully market their products and services. What is …

The Context of Marketing

Jordan Strategy

You’re not selling what you think you’re selling. Or at least, you shouldn’t be. The old marketing adage that ‘people don’t want a drill, they want a hole’ should be at the forefront of your mind at all times. Your product or service is often a stepping stone to some experience that your customer seeks.This experience could be freedom, adventure, …

Marketing: The Art of War

Jordan Strategy

A military campaign is a strategic roll-out of tactical battles and operations designed to achieve military goals in the context of conflict. In much the same way, a marketing campaign is a strategic roll-out of tactical marketing operations designed to achieve goals in the business context. A good military campaign requires a leader who is familiar with the terrain, the …

Starting the Marketing Conversation

Jordan Strategy

If every interaction you have with a potential customer is to sell them something – doesn’t that get kind of old? Through advertising, you’re always letting people know that your facility is open for business. That’s great, but what else is going on in your business’s four walls? There are people there – people with interests. People who make the …

A/B Test to Maximize Email Results

Jordan Email, Testing

One way to describe A/B testing is to compare it to the product marketing version of natural selection, the evolution of the “survival of the fittest.” Using A/B testing, one company was able to increase their customer registration by 33% just by removing several customization options on their website. Basically A/B testing is when a base email is made and …