Best Parctices for Maximizing Email Open Rates

Best Practices for Maximizing Email Open Rates

Editor Email

As the importance of engaging your audience grows, email is one of the best ways to communicate with them. Why? Some of the reasons are: You can directly contact your audience You can combine graphics and text for more attractive messages and use longer copy if needed You can personalize messages for your recipients As the importance of engagement grows, …

Pamphlets with a Promise

Experimarketing Email, Strategy

Your company is spending a lot on server space. In addition to domain registration and hosting, there’s also the time it takes you to write your website’s content. So if someone comes to your website, you’ve basically paid for them to be there.  What kind of return are you getting on that investment? Increase your visitor value Imagine having a …

Give Me Healthy Customers Only, Please

Experimarketing Email, Strategy

Learn to let go and see your profits double.  A Japanese food import company, Aji-suki Co., started out with a broad marketing plan. By deciding to cut out some of their customers they managed to bring in more real customers in a matter of months. Less Really is More The moral is, don’t scatter your marketing energies into the winds …

Email Marketing

Experimarketing Email, Strategy

To make consistent sales, all businesses need to communicate with customers and potential customers. Email marketing is a cost-effective way to do this. It could include sending promotional messages to attract new customers or engage existing customers, responding to customers’ requests and queries, educating customers about your product range, or promoting special events. Email marketing is popular because it is …

3 Tricks to Improve your Email Click-Through Rate by Adding Value

Experimarketing Email

The basic goal of your email campaigns should be to attract customers to your homepage. Getting stuck in a rut trying to constantly sell to customers is a sure way to turn people off pretty quickly. Coming up with fresh ways to add value to your readers is always a challenge. Celetex Ltd., an online clothing retailer, did this quite …

A/B Testing to Maximize Email Marketing Results

Experimarketing Email, Strategy

A/B testing is the marketing version of natural selection, the survival of the fittest.  Using A/B Testing, one sports apparel company increased their customer registration by 33% just by removing several customization options on their website. Basically A/B testing is when a base email is written and then sent out in two slightly different versions.  Customers’ responses to each email are …

A/B Test to Maximize Email Results

Jordan Email, Testing

One way to describe A/B testing is to compare it to the product marketing version of natural selection, the evolution of the “survival of the fittest.” Using A/B testing, one company was able to increase their customer registration by 33% just by removing several customization options on their website. Basically A/B testing is when a base email is made and …