by Experimarketing | Mar 16, 2015 | Leaders, Strategy
For 15 of the last 20 years, William Henry “Bill” Gates III has topped the Forbes magazine list of the world’s wealthiest people. At the end of 2014, after nearly a decade of philanthropy, the Gates fortune was $81.2 billion, nearly $35 billion...
by Experimarketing | Mar 12, 2015 | Email, Strategy
To make consistent sales, all businesses need to communicate with customers and potential customers. Email marketing is a cost-effective way to do this. It could include sending promotional messages to attract new customers or engage existing customers, responding to...
by Experimarketing | Mar 9, 2015 | Leaders, Strategy
Walter Elias Disney (1901-1965), better known as Walt Disney, created the best-known brand in the United States and later around the world in the first half of the twentieth century. A voice actor, cartoonist, writer, producer, director, industry magnate, and...
by Experimarketing | Mar 5, 2015 | Leaders, Strategy
A brilliant engineer, former Intel president Andy Grove has been dubbed by business historians as “the guy who drove the growth phase” of Silicon Valley. The famously immodest Steve Jobs idolized Grove and called on him for advice when he was starting Apple. Grove...
by Experimarketing | Mar 2, 2015 | Leaders, Strategy
The tech space is occupied by phenomenally successful partnerships. Steve Jobs and Steven Wozniak at Apple, Bill Gates and Paul Allen at Microsoft, Sergey Brin and Larry Allen at Google, and Jerry Yang and David Filo at Yahoo provide role models for modern tech...
by Experimarketing | Feb 26, 2015 | Strategy
Before you can start selling your products you need to know who you are marketing to. You need to know who your customers are: their likes and dislikes, their buying patterns. You need to understand the things that will influence them to buy your product or service,...
