Testing

How Your Non-Mobile Friendly Website Is Killing Sales [+ 2 Practical Fixes]

Author: EditorOn: Sep 30Categories: Testing

How Your Non-Mobile Friendly Website Is Killing Sales [+ 2 Practical Fixes]

~ Guest post by Alex Lee Is your business website mobile-friendly? If it is – great! But if it isn’t? Your website could be driving visitors away to your competitors. And costing you thousands, if not millions of dollars of revenue. Skeptical? Let...

Are your results significant?

Author: JordanOn: Sep 03Categories: Testing

Are your results significant?

Testing

Statistically significant, that is. Whenever you are running any kind of test, you must let the test run long enough so that you can trust the results you are getting. Why is this? Because if you run two versions of the exact same ad in online advertising,...

5 Powerful Article Types You Can Use In Your Marketing

Author: JordanOn: Aug 24Categories: Testing

5 Powerful Article Types You Can Use In Your Marketing

Testing

Producing entertaining and useful content is a proven strategy in marketing a business or product, as it leads to more visitors and eventually more sales or leads. Regularly publishing articles around a topic is excellent for SEO, and is an example of...

A/B Test to Maximize Email Results

Author: JordanOn: Jun 30Categories: Email, Testing

A/B Test to Maximize Email Results

Email, Testing

One way to describe A/B testing is to compare it to the product marketing version of natural selection, the evolution of the “survival of the fittest.” Using A/B testing, one company was able to increase their customer registration by 33% just by...