~ Guest post by Alex Lee Is your business website mobile-friendly? If it is – great! But if it isn’t? Your website could be driving visitors away to your competitors. And costing you thousands, if not millions of dollars of revenue. Skeptical? Let me show you research that proves it. As of January 2014, for the first time in Internet …
Statistically significant, that is. Whenever you are running any kind of test, you must let the test run long enough so that you can trust the results you are getting. Why is this? Because if you run two versions of the exact same ad in online advertising, to the exact same people, one of the ads will initially outperform the …
Producing entertaining and useful content is a proven strategy in marketing a business or product, as it leads to more visitors and eventually more sales or leads. Regularly publishing articles around a topic is excellent for SEO, and is an example of what is known as content marketing. Most articles online can be classified as belonging to a particular type. …
One way to describe A/B testing is to compare it to the product marketing version of natural selection, the evolution of the “survival of the fittest.” Using A/B testing, one company was able to increase their customer registration by 33% just by removing several customization options on their website. Basically A/B testing is when a base email is made and …