by Experimarketing | Feb 16, 2015 | Email
The basic goal of your email campaigns should be to attract customers to your homepage. Getting stuck in a rut trying to constantly sell to customers is a sure way to turn people off pretty quickly. Coming up with fresh ways to add value to your readers is always a...
by Experimarketing | Feb 16, 2015 | Email, Strategy
A/B testing is the marketing version of natural selection, the survival of the fittest. Using A/B Testing, one sports apparel company increased their customer registration by 33% just by removing several customization options on their website. Basically A/B testing...