Will Kellogg: Do What You Do Best

Experimarketing Leaders, Strategy

Will Keith Kellogg, co-founder of Kellogg’s, was once known as the Cornflake King. Before Kellogg’s introduced flake cereals to the North American market, the only way to get grains at breakfast was for the family cook to get up to make gruel, typically at 2 or 3 o’clock in the morning so the porridge would be ready for breakfast at …