Strategy Creation

At Experimarketing, everything starts with a clear strategy. This involves three things: understanding your customers, understanding your competition, and planning experiments to constantly improve the strategy.

 

Customer Profile Creation

Understanding your customers is essential to getting the most value out of your marketing efforts. There’s no sense in putting time and money into creating great online content if it’s not going to appeal to your particular audience.

Before crafting a marketing strategy, we create profiles of your customers to understand their desires, fears and challenges so that we can market effectively to them.

This service comes with all three plans: Starter Plan, Plus+ Plan, and Professional Plan

 

Strategy Research: Competition & Clients

No company exists in a vacuum, so it’s absolutely vital to know what your competition and clients are doing. We analyze your competitors’ marketing strategies to identify what you need to do to compete, and how you can ultimately win. We will also research your clients so that you can maximize repeat business through marketing that appeals to them.

This service comes with all three plans: Starter Plan, Plus+ Plan, and Professional Plan

 

Experimarketing Strategy: Hypothesis Development and Learning Implementation

At Experimarketing we make continuous improvements by testing and experimenting with every aspect of marketing. This involves a careful process of first developing hypotheses, then running tests and experiments, and finally evaluating the outcomes to learn new things that can be applied to future marketing efforts.

This service comes with all three plans: Starter Plan, Plus+ Plan, and Professional Plan