Dave Ramsey’s company has grown in a phenomenal way in the last 20 years. He has been able to help thousands of people get out of debt in that time.
Building A Solid Team
Jen Sievertson is the CMO for Dave’s company. Jen and her team have done an outstanding job of creating a solid community with Dave’s fans. She has understood how important content can be.
“People are more connected today in general,” she explained. “They expect to be more connected to you and your company. It’s not just about connecting with the people they know anymore.”
Social media has changed marketing methods in a huge way and Jen stays on top of current trends and how to engage Dave Ramsey fans through social media.
Jen has also understood from studying other businesses that good, helpful content is what fosters success. She and her team work hard to keep plenty of solid content on Dave Ramsey’s site.
This post is part of a 125-page eBook, 24 Marketing Lessons from 24 Business Leaders. Get your free copy by just entering your email below!
[contact-form-7 id=”7875″ title=”Simple email lead magnet”]
Study Marketing and Do It Well
Dave Ramsey believes in marketing your business in the strongest way possible, and staying on top of what is currently working. What worked in the past will not necessarily work now, and things change constantly.
Dave says, “Great marketing is critical to business success, and Guerrilla Marketing is a critical work for anyone who wants to learn how to do it.” – Dave Ramsey
Helpful Content
Dave understands that helping people solve their everyday problems with good content is huge in today’s world. His website is constantly jam packed with different ideas to help people save money.
His brand is financial advice to help people get out of debt and stay out. He understands all too well that this means making an emotional commitment to changing your habits when it comes to money.
People can find great content on Dave’s site in a variety of ways, including posts, archives to the radio show, live chat, and forums. People constantly have questions for their own financial situations and they can find answers through Dave’s show or his site.
Dave Ramsey has understood the importance of investing in marketing tools that make him available to people who need his help.