Henry Heinz: Successful Entrepreneurs Thrive on Failure

Experimarketing Leaders, Strategy

Almost everyone has heard of Heinz ketchup. If Henry Heinz had had his way, however, we would all be talking about his first business venture, Heinz horseradish sauce. Henry Heinz rebounded from early failure to create an international juggernaut, teaching modern marketers: Successful entrepreneurs thrive on failure. Early life Henry John Heinz was born in Pittsburgh, Pennsylvania in 1844 to …

Henry Ford: Tell Your Customers What They Want

Experimarketing Leaders, Strategy

“If I had simply asked people what they wanted,” auto industry giant Henry Ford once said, “they would have told me faster horses.” Henry Ford teaches modern marketers: Offer your customers solutions to problems they don’t know they have. A world without cars Henry Ford was born in Deerfield Township, Michigan, in 1863, twenty-three years before the introduction of the …

Will Kellogg: Do What You Do Best

Experimarketing Leaders, Strategy

Will Keith Kellogg, co-founder of Kellogg’s, was once known as the Cornflake King. Before Kellogg’s introduced flake cereals to the North American market, the only way to get grains at breakfast was for the family cook to get up to make gruel, typically at 2 or 3 o’clock in the morning so the porridge would be ready for breakfast at …

The 2 Essential Keys to Network Marketing as Taught by Todd Falcone

Experimarketing Leaders, Strategy

When it comes to marketing educators, Todd Falcone is hard to miss. Over more than twenty five years in the marketing field, he has taught thousands of people. His popularity comes from the mix of his no-nonsense style with a humorous approach. Every program he creates is eagerly anticipated by a loyal horde of fans, and his influence is still …

Robert Kiyosaki, Success, and Marketing

Experimarketing Leaders, Social Media, Strategy

If you keep up with financial news and advice, you have probably come across Robert Kiyosaki’s name at some point.  He is the author of Rich Dad, Poor Dad and many other financial books in which he stresses financial education. Most high profile financial experts have a brand of some kind that they have established and believe in.  Robert Kiyosaki’s …

President Barack Obama and Smart, Analytical Marketing

Experimarketing Leaders, Social Media, Strategy

President Barack Obama and his campaign team were highly successful using the technology and social media available today to connect with voters on a more personal level.  The details of people and their responses were put together in an impressive manner and analyzed. Nothing was taken for granted.  Different marketing methods were tried, tested, and tracked. In doing so, he …

Marketing Wisdom from McDonald’s Founder Ray Kroc

Experimarketing Leaders, Strategy

Ray Kroc is the person most people have never heard of who built the brand everyone has heard of, McDonald’s  The takeaway from the biography of Ray Kroc for modern marketers in his own words is: “The two most important requirements for major success are, first, being in the right place at the right time, and, second, doing something about …

Marketing Lessons Learned From Cornelius Vanderbilt

Experimarketing Leaders, Social Media, Strategy

Cornelius Vanderbilt is one of the most recognizable names from the industrial revolution. The building of his railroad empire in the early days of train transport made him the richest man in the world in his lifetime. It was calculated that he owned 1/9 of all US currency in circulation at the time of his death. He didn’t just leave …

Marketing Lessons Learned From Andrew Jackson Beard

Experimarketing Leaders, Strategy, Uncategorized

Andrew Jackson Beard was a famous African American inventor whose ideas revolutionized the railroad industry at the end of the 19th century. Born a slave in 1849, Beard was emancipated at the age of fifteen and became a farmer. After taking three weeks to get his produce to the market in Montgomery, Alabama, he quit out of frustration to start …

Marketing Lessons from Sam Walton, Founder of Walmart

Experimarketing Leaders, Strategy

The phenomenal success of Sam Walton, founder of Sam’s Club and Walmart, now the largest retailers in the world, proves that customer service sells. Walmart became America’s biggest retailer by offering what was a major improvement in customer service at the time. Walmart stores are everywhere. Originating in the small town of Bentonville, Arkansas, Sam Walton’s stores are now found …