Steps to create a customer profile

5 Steps to Create a Product Customer Profile

Editor Strategy

A product customer profile is an essential document that should be used to define the target customer for a product. It’s more specific than a target market, or demographic; it is a single customer-centric exercise. The customer profile is composed of not only demographic information like age and gender, but psychographic and behavioral information as well. Having a strong product …

What makes a good blog post?

Before You Hit Publish… What Makes a Good Blog Post?

Editor Strategy

No doubt you have read both good and less-than-good blog posts. You might now be working on your own, in fact. You might have aspirations that you want your content to turn viral, to help people, to boost your business, or any other objective. Regardless of the topic, you can’t settle for anything short of “just right.” It has to …

4 Marketing Lessons from Starbucks

4 Marketing Lessons from Starbucks (That Anyone Can Use)

Editor Strategy

With locations in almost 70 countries, Starbucks has become one of the most powerful global brands. From malls to airports and everywhere in between, it can be difficult to not find a Starbucks location within a five-mile radius of you. Born from a single store in 1971, the chain grew their product offering from roasted whole coffee beans to a …

7 Reasons Your Content Marketing Strategy Isn't Working

7 Reasons Your Content Marketing Strategy Isn’t Working

Laurence Strategy

Content is king. Content is key. Content is the axis that the internet spins on. The way you produce and distribute content determines how people find you and the impression they get of your company. You probably realized this a long time ago, and decided to create and execute a content marketing strategy for your business. Many people find, however, …

Create a Marketing Budget for 2016

How to Create a Marketing Budget for 2016

Laurence Strategy

A new year means a new outlook, new strategies and new marketing efforts. In order to survive and thrive in the 2016 business environment, you’ll have to allocate money to being seen, heard, felt and most importantly paid attention to. If you’re a new business, you’ll have to push your marketing to the forefront in order to spread awareness of …

How to hire a marketing team on a small budget

How to Hire a Marketing Team on a Small Budget

Editor Strategy

We all want the best team on our side to spread the good word about our products or services. We also know that the best isn’t cheap and cheap isn’t the best. What if there was a way to get a professional marketing team even on a limited budget? It IS possible and we’ll show you how.   Start with …

11 proven lead generation techniques

11 Proven Lead Generation Techniques

Editor Strategy

Leads. Prospects. Customers. Many businesses worry about where their customers are going to come from, but don’t have proper methods to even get their leads. After all, people aren’t simply going to “find” you. To make it easier to source people who would be interested in your product, we’ve come up with 11 proven lead generation techniques.   1) Affiliate …

Systems Management

Jordan Strategy

I am working with two different companies right now to help them implement proper systems so they can handle more growth. In doing this, I have been considering the systems that run Experimarketing too and decided to make a few changes for the companies I am helping and for Experimarketing. In order to implement proper systems, you need to be …

17 Proven Real Estate Marketing Ideas

Jordan Strategy

There are few industries where powerful marketing techniques can make such a big difference as in real estate. It doesn’t matter how good you are at selling houses, unless you know how to use marketing effectively your real estate business will lose out to the competition. Choosing a realtor is big decision with a lot at stake, so people need …

Henry Heinz: Successful Entrepreneurs Thrive on Failure

Experimarketing Leaders, Strategy

Almost everyone has heard of Heinz ketchup. If Henry Heinz had had his way, however, we would all be talking about his first business venture, Heinz horseradish sauce. Henry Heinz rebounded from early failure to create an international juggernaut, teaching modern marketers: Successful entrepreneurs thrive on failure. Early life Henry John Heinz was born in Pittsburgh, Pennsylvania in 1844 to …