5 Steps to Create a Product Customer Profile

5 Steps to Create a Product Customer Profile

A product customer profile is an essential document that should be used to define the target customer for a product. It’s more specific than a target market, or demographic; it is a single customer-centric exercise. The customer profile is composed of not only...
Before You Hit Publish… What Makes a Good Blog Post?

Before You Hit Publish… What Makes a Good Blog Post?

No doubt you have read both good and less-than-good blog posts. You might now be working on your own, in fact. You might have aspirations that you want your content to turn viral, to help people, to boost your business, or any other objective. Regardless of the topic,...
4 Marketing Lessons from Starbucks (That Anyone Can Use)

4 Marketing Lessons from Starbucks (That Anyone Can Use)

With locations in almost 70 countries, Starbucks has become one of the most powerful global brands. From malls to airports and everywhere in between, it can be difficult to not find a Starbucks location within a five-mile radius of you. Born from a single store in...
7 Reasons Your Content Marketing Strategy Isn’t Working

7 Reasons Your Content Marketing Strategy Isn’t Working

Content is king. Content is key. Content is the axis that the internet spins on. The way you produce and distribute content determines how people find you and the impression they get of your company. You probably realized this a long time ago, and decided to create...
How to Create a Marketing Budget for 2016

How to Create a Marketing Budget for 2016

A new year means a new outlook, new strategies and new marketing efforts. In order to survive and thrive in the 2016 business environment, you’ll have to allocate money to being seen, heard, felt and most importantly paid attention to. If you’re a new...
How to Hire a Marketing Team on a Small Budget

How to Hire a Marketing Team on a Small Budget

We all want the best team on our side to spread the good word about our products or services. We also know that the best isn’t cheap and cheap isn’t the best. What if there was a way to get a professional marketing team even on a limited budget? It IS...