5 Steps to Create a Product Customer Profile

5 Steps to Create a Product Customer Profile

A product customer profile is an essential document that should be used to define the target customer for a product. It’s more specific than a target market, or demographic; it is a single customer-centric exercise. The customer profile is composed of not only...
How to Create a Marketing Budget for 2016

How to Create a Marketing Budget for 2016

A new year means a new outlook, new strategies and new marketing efforts. In order to survive and thrive in the 2016 business environment, you’ll have to allocate money to being seen, heard, felt and most importantly paid attention to. If you’re a new...
How to Hire a Marketing Team on a Small Budget

How to Hire a Marketing Team on a Small Budget

We all want the best team on our side to spread the good word about our products or services. We also know that the best isn’t cheap and cheap isn’t the best. What if there was a way to get a professional marketing team even on a limited budget? It IS...