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5 Steps to Create a Product Customer Profile

5 Steps to Create a Product Customer Profile

A product customer profile is an essential document that should be used to define the target customer for a product. It’s more specific than a target market, or demographic; it is a single customer-centric exercise. The customer profile is composed of not only...
Before You Hit Publish… What Makes a Good Blog Post?

Before You Hit Publish… What Makes a Good Blog Post?

No doubt you have read both good and less-than-good blog posts. You might now be working on your own, in fact. You might have aspirations that you want your content to turn viral, to help people, to boost your business, or any other objective. Regardless of the topic,...
4 Marketing Lessons from Starbucks (That Anyone Can Use)

4 Marketing Lessons from Starbucks (That Anyone Can Use)

With locations in almost 70 countries, Starbucks has become one of the most powerful global brands. From malls to airports and everywhere in between, it can be difficult to not find a Starbucks location within a five-mile radius of you. Born from a single store in...
Best Practices for Maximizing Email Open Rates

Best Practices for Maximizing Email Open Rates

As the importance of engaging your audience grows, email is one of the best ways to communicate with them. Why? Some of the reasons are: You can directly contact your audience You can combine graphics and text for more attractive messages and use longer copy if needed...
How to Hire a Marketing Team on a Small Budget

How to Hire a Marketing Team on a Small Budget

We all want the best team on our side to spread the good word about our products or services. We also know that the best isn’t cheap and cheap isn’t the best. What if there was a way to get a professional marketing team even on a limited budget? It IS...