by Editor | Mar 1, 2016 | Email, Latest
As the importance of engaging your audience grows, email is one of the best ways to communicate with them. Why? Some of the reasons are: You can directly contact your audience You can combine graphics and text for more attractive messages and use longer copy if needed...
by Experimarketing | May 7, 2015 | Email, Strategy
Your company is spending a lot on server space. In addition to domain registration and hosting, there’s also the time it takes you to write your website’s content. So if someone comes to your website, you’ve basically paid for them to be there. What kind of return...
by Experimarketing | Mar 23, 2015 | Email, Strategy
Learn to let go and see your profits double. A Japanese food import company, Aji-suki Co., started out with a broad marketing plan. By deciding to cut out some of their customers they managed to bring in more real customers in a matter of months. Less Really is More...
by Experimarketing | Mar 12, 2015 | Email, Strategy
To make consistent sales, all businesses need to communicate with customers and potential customers. Email marketing is a cost-effective way to do this. It could include sending promotional messages to attract new customers or engage existing customers, responding to...
by Experimarketing | Feb 16, 2015 | Email
The basic goal of your email campaigns should be to attract customers to your homepage. Getting stuck in a rut trying to constantly sell to customers is a sure way to turn people off pretty quickly. Coming up with fresh ways to add value to your readers is always a...
by Experimarketing | Feb 16, 2015 | Email, Strategy
A/B testing is the marketing version of natural selection, the survival of the fittest. Using A/B Testing, one sports apparel company increased their customer registration by 33% just by removing several customization options on their website. Basically A/B testing...
