“Perception is Reality”. How you present yourself and your business directly influences how potential customers think about you, whether you like it or not.
A company may have the best products in the world, but if they don’t look and act the part they will never be taken seriously.
On the other hand, there are quite a few companies out there with just mediocre products that ride a wave of success because they present and market themselves better than the competition.
The best companies have both – a great product AND a great marketing package.
Make the right first impression
We all know that first impressions count. Imagine that you’re about to interview a new candidate for an open position in your company; their resume looks great, they have solid letters of recommendation, and just the right kind of skills that you want for someone coming into your company.
But when the candidate walks in the door they’re wearing an old shirt with a stain on it and some ratty old sneakers. Not a good first impression. Maybe you’ll keep an open mind and interview them anyway. If that person has no style, no personality, nothing interesting to separate them from anyone else there is no way you’d choose them
Stand out from the crowd
It’s the same thing when customers choose who to give their business to. There are plenty of options out there these days so why should anyone give your company the time of day?
Not only do you need to have a good product, but you’ve also got to present yourself professionally and in a unique way. It’s hard, but you’ve got to snag them.
The first contact that most people will have with your company will either be your website when they stumble upon it or the marketing brochures and emails that you send out to prospects. Again, first impressions count the most. Despite knowing how important this first contact is, SO MANY businesses act as if it’s not really that important.
Second-class marketing suggests a second-class product.
Think about your own reactions
What would you do if you received a sloppy brochure with poor typesetting, bad color choices, and an unclear focus? Throw it out. How about when you surf the web and find a site that is poorly laid out? Move on.
On the other hand, what do you do with a piece that catches your eye? More often than not a well-presented site and brochure will cause people to stop and take a look. Of course, you can’t get everyone to stop and take a look at what you have to offer, but if you present what you have well, it will be your foot in the door. It will separate you from the rest of the pack just a little bit.
Keeping customers engaged
After you’ve got more visitors to your site and more inquiries from prospective customers, what next? Well, now that you’ve got people’s attention you need to keep it.
Maintaining a healthy webpage with regular updates and a well laid out presentation can keep people interested and stop them from moving off to your competition. Keep your professional and energetic appearance up at all times.
How to do it
Designing with the customer in mind is not easy. But that’s what we do. Hiring a marketing specialist will ensure that what you have to offer customers is presented in the best way possible.
How can you be sure that your reputation is in good hands? There are plenty of tricks to knowing your customer and keeping your focus on them – and we know them all.
We know that “Perception is Reality” and we can turn your hidden strengths into real advantages that separate you from the competition.