by Experimarketing | Apr 6, 2015 | Leaders, Strategy
Born in 1935, John Francis “Jack” Welch is a Ph.D. chemical engineer, an author and speaker, and the retired CEO of General Electric. During Welch’s 20 years of leadership at GE (1981-2001) the company’s stock price grew 4000%. Welch left with the largest...
by Experimarketing | Apr 3, 2015 | Leaders, Strategy
The Great Panic of 1907 was a crisis largely overlooked by the history books, yet it was during this time that J. Pierpont (J. P.) Morgan made a courageous deal that saved the American banking system. J.P. Morgan has one important lesson for modern marketers: Work...
by Experimarketing | Mar 30, 2015 | Leaders, Strategy
When most of us envision a writer, we probably think of a New York playwright cooped up in her apartment, dressed in pajamas, papers and books scattered everywhere. Or maybe we envision a nineteenth century novelist holed up in a cabin writing with a quill pen, seated...
by Experimarketing | Mar 23, 2015 | Email, Strategy
Learn to let go and see your profits double. A Japanese food import company, Aji-suki Co., started out with a broad marketing plan. By deciding to cut out some of their customers they managed to bring in more real customers in a matter of months. Less Really is More...
by Experimarketing | Mar 19, 2015 | Leaders, Strategy
Harland David Sanders, better known as Colonel Sanders of Kentucky Fried Chicken (KFC) fame, has one vital lesson for modern marketers: Persistence pays. Early life Harland Sanders was born in 1890 on a farm about 3 miles (5 km) east of Henryville, Indiana. He was the...