by Experimarketing | Jul 16, 2015 | Leaders, Strategy
Almost everyone has heard of Heinz ketchup. If Henry Heinz had had his way, however, we would all be talking about his first business venture, Heinz horseradish sauce. Henry Heinz rebounded from early failure to create an international juggernaut, teaching modern...
by Experimarketing | Jul 2, 2015 | Leaders, Strategy
“If I had simply asked people what they wanted,” auto industry giant Henry Ford once said, “they would have told me faster horses.” Henry Ford teaches modern marketers: Offer your customers solutions to problems they don’t know they have. A world without cars...
by Experimarketing | May 28, 2015 | Popular, Strategy
“Perception is Reality”. How you present yourself and your business directly influences how potential customers think about you, whether you like it or not. A company may have the best products in the world, but if they don’t look and act the part they will never be...
by Experimarketing | May 25, 2015 | Leaders, Strategy
Will Keith Kellogg, co-founder of Kellogg’s, was once known as the Cornflake King. Before Kellogg’s introduced flake cereals to the North American market, the only way to get grains at breakfast was for the family cook to get up to make gruel, typically at...
by Experimarketing | May 21, 2015 | Strategy
A lot of work goes into any successful campaign. That’s why it’s often better to outsource rather than work in-house – you can save time and get top-class work done for you. The short-term costs of hiring professionals to create a great marketing campaign may...
