by Experimarketing | Apr 30, 2015 | Leaders, Strategy
Ray Kroc is the person most people have never heard of who built the brand everyone has heard of, McDonald’s The takeaway from the biography of Ray Kroc for modern marketers in his own words is: “The two most important requirements for major success are, first,...
by Experimarketing | Apr 27, 2015 | Leaders, Strategy
Cornelius Vanderbilt is one of the most recognizable names from the industrial revolution. The building of his railroad empire in the early days of train transport made him the richest man in the world in his lifetime. It was calculated that he owned 1/9 of all US...
by Experimarketing | Apr 23, 2015 | Leaders, Strategy
Andrew Jackson Beard was a famous African American inventor whose ideas revolutionized the railroad industry at the end of the 19th century. Born a slave in 1849, Beard was emancipated at the age of fifteen and became a farmer. After taking three weeks to get his...
by Experimarketing | Apr 20, 2015 | Strategy
So your business is up and running. You’ve got a base of clients who treat you well and keep you in the black. You don’t have to do anything else! Provided people stop having kids. The main reason you need marketing is the same thing that makes the world go round....
by Experimarketing | Apr 16, 2015 | Leaders, Strategy
The phenomenal success of Sam Walton, founder of Sam’s Club and Walmart, now the largest retailers in the world, proves that customer service sells. Walmart became America’s biggest retailer by offering what was a major improvement in customer service at the...
