by Experimarketing | Mar 2, 2015 | Leaders, Strategy
The tech space is occupied by phenomenally successful partnerships. Steve Jobs and Steven Wozniak at Apple, Bill Gates and Paul Allen at Microsoft, Sergey Brin and Larry Allen at Google, and Jerry Yang and David Filo at Yahoo provide role models for modern tech...
by Experimarketing | Feb 26, 2015 | Strategy
Before you can start selling your products you need to know who you are marketing to. You need to know who your customers are: their likes and dislikes, their buying patterns. You need to understand the things that will influence them to buy your product or service,...
by Experimarketing | Feb 23, 2015 | Leaders, Strategy
Steel industry magnate Andrew Carnegie was born into poverty but died one of America’s richest men. How did he do it? Carnegie’s autobiography offers some excellent advice which is still useful in the age of internet marketing: “Always be on the lookout for...
by Experimarketing | Feb 19, 2015 | Leaders, Strategy
Alfred Sloan saved General Motors (GM) for the first time in the 1920’s. Cobbled together from a dozen smaller competing car and car part companies at the beginning of the twentieth century, General Motors was in general a loss-making company struggling to find...
by Experimarketing | Feb 16, 2015 | Email
The basic goal of your email campaigns should be to attract customers to your homepage. Getting stuck in a rut trying to constantly sell to customers is a sure way to turn people off pretty quickly. Coming up with fresh ways to add value to your readers is always a...
