by Experimarketing | Feb 16, 2015 | Email, Strategy
A/B testing is the marketing version of natural selection, the survival of the fittest. Using A/B Testing, one sports apparel company increased their customer registration by 33% just by removing several customization options on their website. Basically A/B testing...
by Experimarketing | Feb 12, 2015 | Strategy
The state of the world today should make it obvious to anyone: we humans like making things hard for each other. Well, not so much “each other” as “the other”. Think of all the snares you’ve hit on the way while building your business. When we don’t fit into the...
