by Experimarketing | Apr 30, 2015 | Leaders, Strategy
Ray Kroc is the person most people have never heard of who built the brand everyone has heard of, McDonald’s The takeaway from the biography of Ray Kroc for modern marketers in his own words is: “The two most important requirements for major success are, first,...
by Experimarketing | Apr 27, 2015 | Leaders, Strategy
Cornelius Vanderbilt is one of the most recognizable names from the industrial revolution. The building of his railroad empire in the early days of train transport made him the richest man in the world in his lifetime. It was calculated that he owned 1/9 of all US...
by Experimarketing | Apr 23, 2015 | Leaders, Strategy
Andrew Jackson Beard was a famous African American inventor whose ideas revolutionized the railroad industry at the end of the 19th century. Born a slave in 1849, Beard was emancipated at the age of fifteen and became a farmer. After taking three weeks to get his...
by Experimarketing | Apr 16, 2015 | Leaders, Strategy
The phenomenal success of Sam Walton, founder of Sam’s Club and Walmart, now the largest retailers in the world, proves that customer service sells. Walmart became America’s biggest retailer by offering what was a major improvement in customer service at the...
by Experimarketing | Apr 13, 2015 | Leaders, Strategy
John D. Rockefeller was the single wealthiest individual in the history of the United States and, by some measures, the single wealthiest individual in the history of the world. At the time of his death in 1937, Rockefeller’s fortune accounted for 1.5% of the entire...
by Experimarketing | Apr 6, 2015 | Leaders, Strategy
Born in 1935, John Francis “Jack” Welch is a Ph.D. chemical engineer, an author and speaker, and the retired CEO of General Electric. During Welch’s 20 years of leadership at GE (1981-2001) the company’s stock price grew 4000%. Welch left with the largest...
