by Experimarketing | Feb 23, 2015 | Leaders, Strategy
Steel industry magnate Andrew Carnegie was born into poverty but died one of America’s richest men. How did he do it? Carnegie’s autobiography offers some excellent advice which is still useful in the age of internet marketing: “Always be on the lookout for...
by Experimarketing | Feb 19, 2015 | Leaders, Strategy
Alfred Sloan saved General Motors (GM) for the first time in the 1920’s. Cobbled together from a dozen smaller competing car and car part companies at the beginning of the twentieth century, General Motors was in general a loss-making company struggling to find...
by Experimarketing | Feb 16, 2015 | Email, Strategy
A/B testing is the marketing version of natural selection, the survival of the fittest. Using A/B Testing, one sports apparel company increased their customer registration by 33% just by removing several customization options on their website. Basically A/B testing...
by Experimarketing | Feb 12, 2015 | Strategy
The state of the world today should make it obvious to anyone: we humans like making things hard for each other. Well, not so much “each other” as “the other”. Think of all the snares you’ve hit on the way while building your business. When we don’t fit into the...
by Jordan | Feb 2, 2015 | Strategy
No business can survive long without an audience, without people interested in the company’s products. At the risk of stating the obvious a business needs to make sales, to make sales it needs to have customers, and to become a customer a person must first know of...
by Jordan | Jan 26, 2015 | Strategy
A business will always be mediocre unless it offers something special and valuable that distinguishes it from the rest of the pack. There is just too much competition for your customers’ interest. What all businesses must do is look deep inside and see what is unique...
