An electronic device producer was having problems responding to their customers. Whenever they released a new product that sold well, they were always inundated with questions to their call center in the following weeks. In order to address the problem of communication the company turned to social media…

Social media has been around for a while, but businesses have only recently realized the fantastic marketing opportunities that it presents. Unfortunately, getting started with social media can be a daunting task.

For anyone not familiar with the social media scene, taking your first steps may seem nearly impossible . Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Instagram, and so many more! Each one has its own unique traits and advantages, so knowing which ones to use and how to use them effectively can be quite a challenge.

And that’s where we come in. Having someone who knows the system with you to guide your company through the process might be just what your business needs. As marketing specialists, we know the ropes when it comes to using social media to present your best side at all times and on any platform. What is social media good for? Here are a few things that you might be able to do more effectively:

● showcase new products and services
● communicate your message to the world
● build an image for your company and establish your brand
● publicly respond to criticism and questions
● build your client list
● link your business with similar enterprises to work cooperatively

By using an effective social media profile with your business you are reaching out to potentially millions and millions of new customers. When your social media profile interacts with other established businesses you reach out to their client base too! Merely by liking or re-posting a page, you can send traffic (traffic = customers!) to sites that will educate and interest potential customers. Eventually that can turn into direct profit for your business.

One of the best points of social media is that it is two way – you reach out to people, and they reach out to you! Learning more about what customers really want from you is never a bad thing. By giving customers another avenue to approach you, you have opened a window to respond to customers better by improving your product.

When there are questions and feedback from customers they will contact your company through public means if they can. And should you be afraid of the potentially negative comments? Of course not! Feedback and criticism when addressed appropriately will build up your customer’s faith in your business and show your willingness to focus on clients.

So when that electronic device company was getting ready to launch their next product, they decided to try something new. They started a company Facebook page and Twitter account. Well before the launch of the product they proactively marketed themselves and made pre-release announcements about their upcoming product. When the product launched, they found that they had more pre-orders than ever before! Not only that, but when the product had been released, happy users were able to add their comments to the Facebook page. New customers saw the large following and positive comments and the company made more post-launch sales than ever before as well!

All of this was made possible by carefully planning a social media campaign to establish their online presence, announce upcoming products, and keep open communication with their customer base. The power of social marketing can help your business take a step to the next level too.