by Editor | Jun 20, 2016 | Latest, Strategy
A product customer profile is an essential document that should be used to define the target customer for a product. It’s more specific than a target market, or demographic; it is a single customer-centric exercise. The customer profile is composed of not only...
by Editor | Apr 22, 2016 | Latest, Strategy
No doubt you have read both good and less-than-good blog posts. You might now be working on your own, in fact. You might have aspirations that you want your content to turn viral, to help people, to boost your business, or any other objective. Regardless of the topic,...
by Editor | Mar 1, 2016 | Latest, Strategy
With locations in almost 70 countries, Starbucks has become one of the most powerful global brands. From malls to airports and everywhere in between, it can be difficult to not find a Starbucks location within a five-mile radius of you. Born from a single store in...
by Editor | Feb 1, 2016 | Latest, Strategy
Content is king. Content is key. Content is the axis that the internet spins on. The way you produce and distribute content determines how people find you and the impression they get of your company. You probably realized this a long time ago, and decided to create...
by Editor | Jan 15, 2016 | Latest, Strategy
A new year means a new outlook, new strategies and new marketing efforts. In order to survive and thrive in the 2016 business environment, you’ll have to allocate money to being seen, heard, felt and most importantly paid attention to. If you’re a new...
by Editor | Dec 27, 2015 | Popular, Strategy
We all want the best team on our side to spread the good word about our products or services. We also know that the best isn’t cheap and cheap isn’t the best. What if there was a way to get a professional marketing team even on a limited budget? It IS...
