Lili Nealon or “Diamond Lil” has been in the press, in newspapers such as the New York Times, and on tv many times. She has been a Vice President at Citi, Vice President at World Vision, and a Senior Vice President at Wells Fargo. Lili is a high performer and there is lots you can learn from her …
Statistically significant, that is. Whenever you are running any kind of test, you must let the test run long enough so that you can trust the results you are getting. Why is this? Because if you run two versions of the exact same ad in online advertising, to the exact same people, one of the ads will initially outperform the …
I am working with two different companies right now to help them implement proper systems so they can handle more growth. In doing this, I have been considering the systems that run Experimarketing too and decided to make a few changes for the companies I am helping and for Experimarketing. In order to implement proper systems, you need to be …
Producing entertaining and useful content is a proven strategy in marketing a business or product, as it leads to more visitors and eventually more sales or leads. Regularly publishing articles around a topic is excellent for SEO, and is an example of what is known as content marketing. Most articles online can be classified as belonging to a particular type. …
There are few industries where powerful marketing techniques can make such a big difference as in real estate. It doesn’t matter how good you are at selling houses, unless you know how to use marketing effectively your real estate business will lose out to the competition. Choosing a realtor is big decision with a lot at stake, so people need …
Elon Musk is one of the best-known CEOs in the tech industry. He is a man of big projects; known for co-founding Paypal, starting electrical car manufacturer Tesla, and launching SpaceX, the first private company to deliver goods to the International Space Station. His name also comes up in discussions about futuristic transportation methods (the hyperloop) and projects to colonize …
No business can survive long without an audience, without people interested in the company’s products. At the risk of stating the obvious a business needs to make sales, to make sales it needs to have customers, and to become a customer a person must first know of your business and your products. At this stage they are part of your …
A business will always be mediocre unless it offers something special and valuable that distinguishes it from the rest of the pack. There is just too much competition for your customers’ interest. What all businesses must do is look deep inside and see what is unique or different about themselves from the competition. Once you have found this you have …
Your business has a position, a status. Even if your exact same products can be found right across the street, your company has a position. Maybe you’re nicer about bagging them up. Maybe you’ve been in business longer and can help people out with the problems they’re having. If your company didn’t have a position, you wouldn’t be in business. …
No business can survive long without an audience, without people who are motivated to gain awareness about the company and its products, and hopefully buy them. At the risk of stating the obvious, a business needs to make sales, to make sales it needs to have customers, to become a customer a person must know of your business and your …