Jordan

Interview with Lili Nealon

Author: JordanOn: Dec 11Categories: Interview

Lili Nealon or “Diamond Lil” has been in the press, in newspapers such as the New York Times, and on tv many times. She has been a Vice President at Citi, Vice President at World Vision, and a Senior Vice President at Wells Fargo....

Are your results significant?

Author: JordanOn: Sep 03Categories: Testing

Are your results significant?

Testing

Statistically significant, that is. Whenever you are running any kind of test, you must let the test run long enough so that you can trust the results you are getting. Why is this? Because if you run two versions of the exact same ad in online advertising,...

Systems Management

Author: JordanOn: Sep 02Categories: Strategy

Systems Management

Strategy

I am working with two different companies right now to help them implement proper systems so they can handle more growth. In doing this, I have been considering the systems that run Experimarketing too and decided to make a few changes for the companies...

5 Powerful Article Types You Can Use In Your Marketing

Author: JordanOn: Aug 24Categories: Testing

5 Powerful Article Types You Can Use In Your Marketing

Testing

Producing entertaining and useful content is a proven strategy in marketing a business or product, as it leads to more visitors and eventually more sales or leads. Regularly publishing articles around a topic is excellent for SEO, and is an example of...

17 Proven Real Estate Marketing Ideas

Author: JordanOn: Jul 23Categories: Strategy

17 Proven Real Estate Marketing Ideas

Strategy

There are few industries where powerful marketing techniques can make such a big difference as in real estate. It doesn’t matter how good you are at selling houses, unless you know how to use marketing effectively your real estate business will lose...

3 Marketing lessons from Elon Musk

Author: JordanOn: Feb 09Categories: Leaders

3 Marketing lessons from Elon Musk

Leaders

Elon Musk is one of the best-known CEOs in the tech industry. He is a man of big projects; known for co-founding Paypal, starting electrical car manufacturer Tesla, and launching SpaceX, the first private company to deliver goods to the International...

5 Secrets to Building an Audience for your Business

Author: JordanOn: Feb 02Categories: Strategy

5 Secrets to Building an Audience for your Business

Strategy

No business can survive long without an audience, without people interested in the company’s products. At the risk of stating the obvious a business needs to make sales, to make sales it needs to have customers, and to become a customer a person must...

Create a Killer Value Proposition to Show Customers What You’re Made Of

Author: JordanOn: Jan 26Categories: Strategy

Create a Killer Value Proposition to Show Customers What You’re Made Of

Strategy

A business will always be mediocre unless it offers something special and valuable that distinguishes it from the rest of the pack. There is just too much competition for your customers’ interest. What all businesses must do is look deep inside and...

Giving Your Business the Proper Positioning For Success

Author: JordanOn: Jan 19Categories: Strategy

Giving Your Business the Proper Positioning For Success

Strategy

Your business has a position, a status. Even if your exact same products can be found right across the street, your company has a position. Maybe you’re nicer about bagging them up. Maybe you’ve been in business longer and can help people out with...

How to build an audience for your business

Author: JordanOn: Jan 12Categories: Strategy

How to build an audience for your business

Strategy

No business can survive long without an audience, without people who are motivated to gain awareness about the company and its products, and hopefully buy them. At the risk of stating the obvious, a business needs to make sales, to make sales it needs...