by Jordan | Feb 9, 2015 | Leaders
Elon Musk is one of the best-known CEOs in the tech industry. He is a man of big projects; known for co-founding Paypal, starting electrical car manufacturer Tesla, and launching SpaceX, the first private company to deliver goods to the International Space Station....
by Jordan | Feb 2, 2015 | Strategy
No business can survive long without an audience, without people interested in the company’s products. At the risk of stating the obvious a business needs to make sales, to make sales it needs to have customers, and to become a customer a person must first know of...
by Jordan | Jan 26, 2015 | Strategy
A business will always be mediocre unless it offers something special and valuable that distinguishes it from the rest of the pack. There is just too much competition for your customers’ interest. What all businesses must do is look deep inside and see what is unique...
by Jordan | Jan 19, 2015 | Strategy
Your business has a position, a status. Even if your exact same products can be found right across the street, your company has a position. Maybe you’re nicer about bagging them up. Maybe you’ve been in business longer and can help people out with the problems they’re...
by Jordan | Jan 12, 2015 | Strategy
No business can survive long without an audience, without people who are motivated to gain awareness about the company and its products, and hopefully buy them. At the risk of stating the obvious, a business needs to make sales, to make sales it needs to have...
