Starting the Marketing Conversation

Starting the Marketing Conversation

If every interaction you have with a potential customer is to sell them something – doesn’t that get kind of old? Through advertising, you’re always letting people know that your facility is open for business. That’s great, but what else is going on in your...
A/B Test to Maximize Email Results

A/B Test to Maximize Email Results

One way to describe A/B testing is to compare it to the product marketing version of natural selection, the evolution of the “survival of the fittest.” Using A/B testing, one company was able to increase their customer registration by 33% just by removing several...