by Jordan | Dec 29, 2014 | Strategy
Before you can start selling your products, you need to first know who you are marketing to. You need to know who your customers are, their likes and dislikes, and their buying patterns – all the things that influence a person’s decision to buy a product or service,...
by Jordan | Dec 4, 2014 | Strategy
The short answer is yes! Marketing can help ANY kind of business take off to a level that you would never get to if you just sit around and wait for your customers to find you. Assuming you offer a solid product or fantastic services, you’ll already have some very...
by Jordan | Dec 3, 2014 | Strategy
Market research is the bedrock of successful marketing. In order to sell effectively you need to know what information your customers want to know and what information they respond positively to. Intuition and guesswork, while often useful, will only get you so far....
by Jordan | Dec 3, 2014 | Strategy
You’re not selling what you think you’re selling. Or at least, you shouldn’t be. The old marketing adage that ‘people don’t want a drill, they want a hole’ should be at the forefront of your mind at all times. Your product or service is often a stepping stone to some...
by Jordan | Nov 20, 2014 | Strategy
A military campaign is a strategic roll-out of tactical battles and operations designed to achieve military goals in the context of conflict. In much the same way, a marketing campaign is a strategic roll-out of tactical marketing operations designed to achieve goals...
