Almost everyone has heard of Heinz ketchup. If Henry Heinz had had his way, however, we would all be talking about his first business venture, Heinz horseradish sauce. Henry Heinz rebounded from early failure to create an international juggernaut, teaching modern...

“If I had simply asked people what they wanted,” auto industry giant Henry Ford once said, “they would have told me faster horses.” Henry Ford teaches modern marketers: Offer your customers solutions to problems they don't know they have. A world without cars Henry...

Will Keith Kellogg, co-founder of Kellogg's, was once known as the Cornflake King. Before Kellogg's introduced flake cereals to the North American market, the only way to get grains at breakfast was for the family cook to get up to make gruel, typically at 2 or 3...