by Experimarketing | Apr 16, 2015 | Leaders, Strategy
The phenomenal success of Sam Walton, founder of Sam’s Club and Walmart, now the largest retailers in the world, proves that customer service sells. Walmart became America’s biggest retailer by offering what was a major improvement in customer service at the...
by Experimarketing | Apr 13, 2015 | Leaders, Strategy
John D. Rockefeller was the single wealthiest individual in the history of the United States and, by some measures, the single wealthiest individual in the history of the world. At the time of his death in 1937, Rockefeller’s fortune accounted for 1.5% of the entire...
by Experimarketing | Apr 6, 2015 | Leaders, Strategy
Born in 1935, John Francis “Jack” Welch is a Ph.D. chemical engineer, an author and speaker, and the retired CEO of General Electric. During Welch’s 20 years of leadership at GE (1981-2001) the company’s stock price grew 4000%. Welch left with the largest...
by Experimarketing | Apr 3, 2015 | Leaders, Strategy
The Great Panic of 1907 was a crisis largely overlooked by the history books, yet it was during this time that J. Pierpont (J. P.) Morgan made a courageous deal that saved the American banking system. J.P. Morgan has one important lesson for modern marketers: Work...
by Experimarketing | Mar 30, 2015 | Leaders, Strategy
When most of us envision a writer, we probably think of a New York playwright cooped up in her apartment, dressed in pajamas, papers and books scattered everywhere. Or maybe we envision a nineteenth century novelist holed up in a cabin writing with a quill pen, seated...
by Experimarketing | Mar 23, 2015 | Email, Strategy
Learn to let go and see your profits double. A Japanese food import company, Aji-suki Co., started out with a broad marketing plan. By deciding to cut out some of their customers they managed to bring in more real customers in a matter of months. Less Really is More...
by Experimarketing | Mar 19, 2015 | Leaders, Strategy
Harland David Sanders, better known as Colonel Sanders of Kentucky Fried Chicken (KFC) fame, has one vital lesson for modern marketers: Persistence pays. Early life Harland Sanders was born in 1890 on a farm about 3 miles (5 km) east of Henryville, Indiana. He was the...
by Experimarketing | Mar 16, 2015 | Leaders, Strategy
For 15 of the last 20 years, William Henry “Bill” Gates III has topped the Forbes magazine list of the world’s wealthiest people. At the end of 2014, after nearly a decade of philanthropy, the Gates fortune was $81.2 billion, nearly $35 billion...
by Experimarketing | Mar 12, 2015 | Email, Strategy
To make consistent sales, all businesses need to communicate with customers and potential customers. Email marketing is a cost-effective way to do this. It could include sending promotional messages to attract new customers or engage existing customers, responding to...
by Experimarketing | Mar 9, 2015 | Leaders, Strategy
Walter Elias Disney (1901-1965), better known as Walt Disney, created the best-known brand in the United States and later around the world in the first half of the twentieth century. A voice actor, cartoonist, writer, producer, director, industry magnate, and...
