by Experimarketing | Mar 5, 2015 | Leaders, Strategy
A brilliant engineer, former Intel president Andy Grove has been dubbed by business historians as “the guy who drove the growth phase” of Silicon Valley. The famously immodest Steve Jobs idolized Grove and called on him for advice when he was starting Apple. Grove...
by Experimarketing | Mar 2, 2015 | Leaders, Strategy
The tech space is occupied by phenomenally successful partnerships. Steve Jobs and Steven Wozniak at Apple, Bill Gates and Paul Allen at Microsoft, Sergey Brin and Larry Allen at Google, and Jerry Yang and David Filo at Yahoo provide role models for modern tech...
by Experimarketing | Feb 26, 2015 | Strategy
Before you can start selling your products you need to know who you are marketing to. You need to know who your customers are: their likes and dislikes, their buying patterns. You need to understand the things that will influence them to buy your product or service,...
by Experimarketing | Feb 23, 2015 | Leaders, Strategy
Steel industry magnate Andrew Carnegie was born into poverty but died one of America’s richest men. How did he do it? Carnegie’s autobiography offers some excellent advice which is still useful in the age of internet marketing: “Always be on the lookout for...
by Experimarketing | Feb 19, 2015 | Leaders, Strategy
Alfred Sloan saved General Motors (GM) for the first time in the 1920’s. Cobbled together from a dozen smaller competing car and car part companies at the beginning of the twentieth century, General Motors was in general a loss-making company struggling to find...
by Experimarketing | Feb 16, 2015 | Email
The basic goal of your email campaigns should be to attract customers to your homepage. Getting stuck in a rut trying to constantly sell to customers is a sure way to turn people off pretty quickly. Coming up with fresh ways to add value to your readers is always a...
by Experimarketing | Feb 16, 2015 | Email, Strategy
A/B testing is the marketing version of natural selection, the survival of the fittest. Using A/B Testing, one sports apparel company increased their customer registration by 33% just by removing several customization options on their website. Basically A/B testing...
by Experimarketing | Feb 12, 2015 | Strategy
The state of the world today should make it obvious to anyone: we humans like making things hard for each other. Well, not so much “each other” as “the other”. Think of all the snares you’ve hit on the way while building your business. When we don’t fit into the...
by Jordan | Feb 9, 2015 | Leaders
Elon Musk is one of the best-known CEOs in the tech industry. He is a man of big projects; known for co-founding Paypal, starting electrical car manufacturer Tesla, and launching SpaceX, the first private company to deliver goods to the International Space Station....
by Jordan | Feb 2, 2015 | Strategy
No business can survive long without an audience, without people interested in the company’s products. At the risk of stating the obvious a business needs to make sales, to make sales it needs to have customers, and to become a customer a person must first know of...
