by Jordan | Dec 3, 2014 | Strategy
Market research is the bedrock of successful marketing. In order to sell effectively you need to know what information your customers want to know and what information they respond positively to. Intuition and guesswork, while often useful, will only get you so far....
by Jordan | Dec 3, 2014 | Strategy
You’re not selling what you think you’re selling. Or at least, you shouldn’t be. The old marketing adage that ‘people don’t want a drill, they want a hole’ should be at the forefront of your mind at all times. Your product or service is often a stepping stone to some...
by Jordan | Nov 20, 2014 | Strategy
A military campaign is a strategic roll-out of tactical battles and operations designed to achieve military goals in the context of conflict. In much the same way, a marketing campaign is a strategic roll-out of tactical marketing operations designed to achieve goals...
by Jordan | Jul 2, 2014 | Strategy
If every interaction you have with a potential customer is to sell them something – doesn’t that get kind of old? Through advertising, you’re always letting people know that your facility is open for business. That’s great, but what else is going on in your...
by Jordan | Jun 30, 2014 | Email, Testing
One way to describe A/B testing is to compare it to the product marketing version of natural selection, the evolution of the “survival of the fittest.” Using A/B testing, one company was able to increase their customer registration by 33% just by removing several...
