Are your results significant?

Are your results significant?

by | Sep 3, 2015 | Popular, Testing

Statistically significant, that is. Whenever you are running any kind of test, you must let the test run long enough so that you can trust the results you are getting. Why is this? Because if you run two versions of the exact same ad in online advertising, to the...
5 Powerful Article Types You Can Use In Your Marketing

5 Powerful Article Types You Can Use In Your Marketing

by | Aug 24, 2015 | Testing

Producing entertaining and useful content is a proven strategy in marketing a business or product, as it leads to more visitors and eventually more sales or leads. Regularly publishing articles around a topic is excellent for SEO, and is an example of what is known as...
A/B Test to Maximize Email Results

A/B Test to Maximize Email Results

by | Jun 30, 2014 | Email, Testing

One way to describe A/B testing is to compare it to the product marketing version of natural selection, the evolution of the “survival of the fittest.” Using A/B testing, one company was able to increase their customer registration by 33% just by removing several...