A business will always be mediocre unless it offers something special and valuable that distinguishes it from the rest of the pack. There is just too much competition for your customers’ interest. What all businesses must do is look deep inside and see what is unique...

Your business has a position, a status. Even if your exact same products can be found right across the street, your company has a position. Maybe you’re nicer about bagging them up. Maybe you’ve been in business longer and can help people out with the problems they’re...

No business can survive long without an audience, without people who are motivated to gain awareness about the company and its products, and hopefully buy them. At the risk of stating the obvious, a business needs to make sales, to make sales it needs to have...

Think about it - out of all the people in your field, someone chose you to perform the services they need. They rewarded you with actual money you could feed your kids with. That’s pretty special. While you need to bring in new clients to grow your business,...

The owners of an environmentally friendly paint company decided to market their product internationally. They did everything right, they used experienced sales people and local connections to start slow and to expand in a few key areas. They also invested heavily in...

Before you can start selling your products, you need to first know who you are marketing to. You need to know who your customers are, their likes and dislikes, and their buying patterns – all the things that influence a person’s decision to buy a product or service,...

The short answer is yes! Marketing can help ANY kind of business take off to a level that you would never get to if you just sit around and wait for your customers to find you. Assuming you offer a solid product or fantastic services, you’ll already have some very...