by Editor | Jun 20, 2016 | Latest, Strategy
A product customer profile is an essential document that should be used to define the target customer for a product. It’s more specific than a target market, or demographic; it is a single customer-centric exercise. The customer profile is composed of not only...
by Editor | Apr 22, 2016 | Latest, Strategy
No doubt you have read both good and less-than-good blog posts. You might now be working on your own, in fact. You might have aspirations that you want your content to turn viral, to help people, to boost your business, or any other objective. Regardless of the topic,...
by Editor | Mar 1, 2016 | Latest, Strategy
With locations in almost 70 countries, Starbucks has become one of the most powerful global brands. From malls to airports and everywhere in between, it can be difficult to not find a Starbucks location within a five-mile radius of you. Born from a single store in...
by Editor | Mar 1, 2016 | Email, Latest
As the importance of engaging your audience grows, email is one of the best ways to communicate with them. Why? Some of the reasons are: You can directly contact your audience You can combine graphics and text for more attractive messages and use longer copy if needed...
by Editor | Feb 15, 2016 | Latest, Social Media
Creating shareable content is a great way to get in front of your audience. Users share other posts for a variety of reasons; because it’s relatable, informative or funny. Every day, millions of people post and re-post content. With every share your content receives,...
by Editor | Feb 1, 2016 | Latest, Strategy
Content is king. Content is key. Content is the axis that the internet spins on. The way you produce and distribute content determines how people find you and the impression they get of your company. You probably realized this a long time ago, and decided to create...
